Adam Holding Union's Q1 Partner Leadership Summit convened over three days in Casablanca, bringing together 45 senior executives and regional directors from all nine operating divisions.
Key outcomes included the ratification of group-wide OKRs for 2026, a revised capital allocation framework, and the launch of a cross-divisional AI taskforce charged with reducing back-office overhead by 30% by year end.
The summit also formally adopted the Adam ESG Charter 2026–2030, committing all divisions to science-based emissions targets and mandatory sustainability reporting.
"Alignment at this level — with this much operational diversity — requires trust and rigour in equal measure," said the Group Chairman. "This summit delivered both."
